UX EVALUATION METHODS

UTAUT

SHARE THIS METHOD
Share on facebook
Share on twitter
Share on linkedin
Share on email

Summary

UTAUT is based on Technology Acceptance Model (TAM), but addressing some of TAM’s shortcomings; includes now also more or less affective aspects

Strengths

well studies and tested instrument
used mainly for computer and website applications, although other settings are possible

Weaknesses

– same drawbacks as with all subjective scales

References describing the method

V. Venkatesh, M. G. Morris, G. B. Davis, and F. D. Davis, “User acceptance of information technology: Toward a unified view.,” MIS Quarterly, vol. 27, pp. 425-478, 2003