Consumer-product attachment is defined as the strength of the emotional bond a person experiences to a product during ownership. People can experience strong or weak emotional bonds to their products. Therefore, the degree of attachment can vary. To investigate in what way designers can best stimulate the emotional bonding to a product, the degree of product attachment needs to be quantified. The Product Attachment scale provides a quantitative measure of the strength of the emotional bond a person experiences to a product during ownership.
The scale can be used in questionnaires. People’s scores on the scale represent how attached they are to their product. Higher scores suggest the presence of stronger emotional bonds. The Product Attachment scale consists of four items that are measured on sevenpoint Likert scales (1 = strongly disagree, 7 = strongly agree). The Dutch items are shown in italics.
addresses an aspect of product experience that is stronger related to long term use – an aspect not often addressed
same drawbacks as with all subjective scales; original scale only in Dutch