The method utilises physiological arousal as an indicator for involvement and emotional state (arousal not valence). It is meant to also capture unconscious processes. Unobtrusive, not distracting; continuous measure, in situ
participants will be ‘prepared’ before the session: attachment of sensors that detect the ‘sweating’ of the palm of the hand;
objective; measure of intensity; unobtrusive; continuous measure; applicable in all phases
does not measure valence of emotional state; limitation regarding free movements; should only be used in combination with other measurements (like facial expression, questionnaires such as SAM) physiological reaction dependant of many other things as well
Andreassi, J.L. (2006). Psychophysiology: Human Behavior and Physiological Response, 4th Edition. Lawrence Erlbaum Associates, Mahweh, NJ.
Ward, R. & Marsden, P.H. (2003). Physiological responses to different WEB page designs. International Journal of Human-Computer-Studies, 59, 199-212.
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