UX EVALUATION METHODS

Affect Grid

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Summary

Affect Grid is a scale designed as a quick means of assessing affect along the dimensions of pleasure-displeasure and arousal-sleepiness.

Description

The participant marks their current emotional state on a 2-dimensional 9×9 grid where arousal forms the y axis and pleasantness the x axis.

Strengths

+ simple to use

Weaknesses

– same drawbacks as with all subjective scales
– Language specific, although the terminology is rather simple
– Not widely validated

References describing the method

Russell, J. A., Weiss, A., & Mendelsohn, G. A. (1989). Affect grid: A single-item scale of pleasure and
arousal. Journal of Personality and Social Psychology, 57, 493