EXPRESSO Tasting July 9, 2024
9pm CST, 3pm CEST, 7am MDT
Brian Hill will lead discussions based on Jon Sunbo’s Advanced Introduction to the Experience Economy (2021).
The discussion will cover Chapters 1-6, pp. 1-69
1. Introduction to the Advanced Introduction to the Experience Economy
2. Experience and similar concepts
3. The experience economy
4. Experience sectors and measurement
5. Experience psychology
6. Experience marketing
Welcome!
