Welcome to 7X Summit 2026, October 27-30, 2026
Hosted by the Department of Experience Design and Management in the Marriott School of Business, Brigham Young University
We’re excited to share that the (EXPRESSO) is bringing its 7X Summit to Provo, Utah this fall!
This year’s theme is “The Architecture of Experience.” Great experiences, like great buildings, rest on a foundation of data and design. The summit is built to bridge research and practice, exploring the work behind well-designed experiences and what happens when that work moves into real-world settings. Professionals and academics alike are invited, and the program is designed to put both in the same room.
If you’d like to present, the deadline for research abstracts and workshop proposals has been extended! Submit here by July 31.
The conference runs October 27-30 at Brigham Young University, hosted by the Department of Experience Design and Management in the Marriott School of Business. It’s an in-person event with hybrid options for those joining online. You can expect keynotes, research and workshop sessions, a poster session, and “research to practice” conversations that pair scholars with working professionals. We’ll close on Friday with a 7X Experience Day.
We hope you’ll join us in Provo this fall!
