7 Experiences Summit (September 2021)

2 – 3 September 2021
Virtual conference
2 – 3 September 2021
Virtual conference
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Welcome to the virtual conference on September 2-3, 2021! Cross disciplines, Cross industries, Cross media: for impact across society. The summit will take place online on the first Thursday and Friday of September 2021. It is organized by Experience Research Society.

The participation links have been sent to registered participants by email on Sept 1st, 10pm CEST from If you have registered but did not get the email, please check your  junk email folder, or contact


Human experiences are studied in many disciplines, but the related theories, methodologies and concept definitions are not actively shared across the disciplinary borders. By joining forces, experience researchers can help tackling some of the key crises we are facing. Whether addressing sustainability challenges or the impact of Covid-19, experiences play a key role in understanding and changing our behaviour as individuals, organisations and society.

Our aim for the 7 Experiences Summit will be to further strengthen the understanding of multi-faceted approaches to experience research. Our keynote speakers and workshop leaders will entice, inspire, nudge and provoke academics and practitioners to connect, understand, apply and appreciate experience research from many different angles in order to increase our joint societal impact.

The 7 Experiences Summit is the annual event of the Experience Research Society. We invite you to be part of this inspiring new community!


Lia Patrício

Lia Patrício is Associate Professor at the University of Porto in Portugal, where she is the Director of the Master in Service Engineering and Management. Her research focuses on Service Design and Innovation and Customer Experience in Technology Enabled Services, Value Networks and Service Ecosystems. She coordinated the project with the Portuguese Ministry of Health for the design of the National Electronic Health Record. She was Principal Investigator Marie Curie Innovative Training Network on Service Design for Innovation, and she is currently coordinating the WP on Citizen Engagement with smart energy services in the POCITYF Horizon 2020 project.


(Digital) Service Experiences

This presentation explores customer experience with smart energy services, revealing how smart energy customers are empowered and are taking the lead in co-creating their experience, valuing the controllability, visibility, self-configuration, autonomy, and sustainability offered by smart services. Customers are also seeking the support of fellow customers in online communities, replacing service providers as the main go-to actor in their networks. These findings highlight the opportunity to leverage on smart technology potential to enable more visibility, personalization and control for customers, as they want to play a more autonomous role, while expecting a supportive relationship from the service provider. In this context, service providers should understand how they can become partners and support customers in creating their own experience within their value constellation, instead of being lead orchestrators.

Qian Janice Wang

Qian Janice Wang is an Assistant Professor of Food Science at Aarhus University in Denmark. Her research examines how the brain combines food-intrinsic and food-extrinsic sensory information with prior knowledge to create our eating experience. Janice’s work spans psychological experiments, technological enhancements, and multisensory performances.


Eating in Virtual Reality
In the last five years, the use of immersive technologies such as VR has exploded in sensory and consumer science research. In her keynote, Janice will showcase how VR has contributed to food-related research thus far, and highlight future trends in how VR can transform not just the eating experience, but also how we think about the food we eat.

Sophie Staniszewska

Professor Sophie Staniszewska leads the Patient and Public Involvement and Engagement (PPIE) and Experiences of Care Research Programme at Warwick Medical School, UK. She undertakes studies exploring the patient and public experiences of health care and is developing the concept of patient-based evidence. She is also developing the evidence base of PPIE in areas such as mathematical and economic modelling, genomics and enabling data and gastrointestinal infections.


Using experience as a form of evidence: ‘Developing and applying the concept of patient-based evidence in health care: elevating our understanding of experience as evidence’
This presentation will explore the nature and status of experience as a form of evidence and knowledge in health and social care. It will focus on the world of health technology assessment and how recent thinking has argued that patient-based experiential evidence should sit alongside clinical and economic forms of evidence. The presentation will also draw on the development of the Warwick Patient Experience Framework and how it informed the development of NICE Guidance on Patient Experience. Finally it will consider the leadership traits in healthcare that are required to value and utilise patient-based evidence.

Barbara Neuhofer

Barbara is a Professor of Experience Design and Head of Experience Design at the Salzburg University of Applied Sciences, Austria. Barbara researches, consults, writes and speaks on the intersection of human experiences, experience design and transformation across the physical and digital domains. She is co-founder of the award-winning Experience Design Summit Year Zero and has given an immersive TEDx Talk-Experience on The Global State of Awe.


The future of experience design for transformation: Becoming fully human
This talk is going to explore the future of experience design for human transformation. People increasingly seek experiences that are not only memorable but self-actualising and transformative. How can we intentionally design and guide such experiences that occasion momentary glimpses and long-term transformation? How can we orchestrate experiences that create time-space vehicles to re-discover what it means to be fully human?

Frans Melissen

Frans Melissen is Professor of Sustainable Experience Design & Management Education for Sustainability at Breda University of Applied Sciences. His research focuses on the link between sustainable development and human behaviour, with special emphasis on mitigating the social dilemma by means of sustainable experience design.


Sustainable Experience Design
The keynote will address the relevance of educational, customer and workplace experiences for sustainable development.

Peter Ankerstjerne

Peter Ankerstjerne, MBA, COPFRICS and IFMA Fellow has more than 25 years’ experience covering most aspects of Facility Management. Having worked in various executive roles at ISS, Wework and JLL, he is now Chief Strategy Officer at Planon Software in Denmark. Since 2016 he has been part of IFMA’s global Board of Directors, where he currently serves as Chair.


How has the workplace experience been developed over the past decades and what will the future bring?
The workplace has been through a dramatic development over the last 40+ years but nothing has changed the way we work as the Covid19 crisis. In his keynote, Peter Ankerstjerne will focus on providing predictions on the future of work, workforce and workplace and how the workplace experience will play a key role in employee productivity, retention, health and wellbeing.

Max Louwerse

Max Louwerse, PhD., is Professor of Cognitive Psychology and Artificial Intelligence at Tilburg University, the Netherlands. He published in over 150 articles in academic journals in linguistics, psychology, computer science, and artificial intelligence. His research has been awarded over 20 million dollars in research funding. Louwerse has worked on several initiatives to bring research to society, the general public and industry, holds two patents, and is author of the popular science book Keeping Those Words in Mind: How Language Creates Meaning.


Learning Experiences
What will be the learning experiences of the future? What does the future of education look like? This talk will cover some of the exciting opportunities that lie ahead of us in life-long learning. Many studies have demonstrated that by embracing technological developments the quality of education improves, with evidence coming from virtual reality, serious gaming, learning analytics, and intelligent tutoring systems. By providing an overview of current work in these areas, this talk describes what it takes to provide high quality education worldwide.


Please note that the registration for workshops was closed on August 14. The workshops are full.
  1. Measuring Experiences and Their Impacts
    Marcel Bastiaansen (Breda University of Applied Sciences, NL)
    Mat Duerden (Brigham Young University, USA)
    Neil Lundberg (Brigham Young University)
    Karen Melton (Robbins College of Health & Human Sciences, Baylor University, USA)
    Amit Birenboim (Department of Geography and Human Environment, Tel Aviv University, Israël)
    Ondrej Mitas (Breda University of Applied Sciences, the Netherlands)Experiencing is a continuous process, in which the waxing and waning of attention and emotional engagement over time play an important role in determining the impact of experiences. In the first part of the workshop, an experience typology (Duerden et al., 2018) is outlined which distinguishes between memorable, meaningful and transformational experiences. The initial development of an instrument for measuring experience impact is then presented. Next, speakers will showcase innovative methodologies for measuring experiences in leisure contexts. Research using physiological measures such as hormonal oxytocin levels, and time-varying changes in heart rate and skin conductance will be discussed.
  2. CANCELED: Art based methods for Experience Research
    Satu Miettinen (University of Lapland, Finland)
    Silja Nikula (University of Lapland, Finland)
    Li Hong (University of Lapland, Finland)
  3. Publishing on Experience Research
    Gioia Laura Iannilli, University of Bologna, ItalyThe workshop is aimed at serving as a forum of discussion in order to gather information about publishing procedures and needs in various – both scholarly and non-scholarly – research contexts. One of the goals of EXPRESSO (Experience Research Society) is to establish a multi-disciplinary journal that would serve as a unique platform for the advancement of the experience research field. This workshop is dedicated to discuss the needs and wishes for such a journal.
  4. (Digital) Design methods for Experience research
    Elizabeth Sanders (Ohio State University/ MakeTools, USA)I will begin by presenting a framework that I have found to be useful for understanding and exploring experience. I will also show a few examples of design research methods and tools and position them on the framework.  Then we will divide everyone into breakout rooms with Miro boards so that you can discuss and populate the framework with the methods and tools that you use.   Everyone will return to the main Zoom room to present their mappings and we will discuss any patterns that emerge.
  5. Experience Research Spectrum – towards a collective experience research typology
    Anita Kocsis (Swinburn University, Australia)
    Virpi Roto (Aalto University, Finland)What aspects of experience research are unique, shared or universal? How to comprehend experience research mindsets in different disciplines? We start the journey towards a collective typology of experience research by exploring your experience research interests, approaches, and targets through a simple mapping exercise. We will present findings from our collective mapping and further invite insights to open up experience research parameters we may discover.
  6. Digital Realities for Socio-Economic Impact
    Igor Mayer (Breda University of Applied Sciences, The Netherlands)The current pandemic has greatly spurred the development and usefulness of Digital Realities, i.e., intelligent, interactive, and immersive digital environments. Examples of DR disruptive innovations can be seen in many domains, such as in the entertainment and service industries (Digital Humans); in the entertainment, leisure, learning, and culture domain (Virtual Museums and Music festivals) and within the decision making and spatial planning domain (Digital Twins).  In this workshop, we’ll give an eclectic overview of our Research & Development Program (2021-2025) on Digital Realities, after which we open discussion among the presenters and workshop participants.
  7. Learning experiences beyond borders
    Liliya Terzieva (Breda University of Applied Sciences)
    Margo Rooijackers (Breda University of Applied Sciences)Passionate about the current status as well as the future of teaching and learning innovation experiences? Curious to learn and see more of research, best practices and tools? Eager to expand your network internationally and towards more diversified fields?
    If you have responded with at least one “yes” to the above-posed questions, this workshop is for you. Here you will be able to dive into various insights and findings of contemporary research in learning experiences; be acquainted with projects in the field; meet experts with whom to collaborate and last but not least design together possible future scenarios of teaching and learning innovation experiences.

How to join

Only registered participants can join the Zoom webinar and interactive sessions. The registrations for the workshops was closed on August 14, and the general registration on August 31.

Those who have registered receive an email with the Zoom links from about 20 hours before the Summit starts.

It is important to keep the links private to avoid hostile audiences.

Contact for general and registration inquiries:

Organisation and contact

Contact for general and registration inquiries:

General Chair
Licia Calvi, Breda University of Applied Sciences, The Netherlands

Organizing Committee
Markus Ahola, Aalto University, Finland
Gary David, Bentley University, Waltham, MA USA
Gioia Laura Iannili, University of Bologna / Polytechnic University of Milan, Italy
Wesley Put-van den Beemt, Breda University of Applied Sciences, The Netherlands
Virpi Roto, Aalto University, Finland
Haian Xue, Delft University of Technology, The Netherlands
Ye Zhang, Florida Atlantic University, FL USA

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